STRAND Writing ServicesCopywriting & Content
STRAND Writing ServicesCopywriting & Content
Turn one real customer story into a clear, credible sales asset your team can use to explain a complex product, build trust, and support demo bookings — within 30 days.
If you sell a technical or complex product or software, case studies often fail for the same reasons: They’re vague, overly marketing-driven, or too shallow to actually help sales. A long-form case study written as an engaging article addresses this by grounding the story in a real customer’s experience and making it usable across sales and marketing.
Here’s exactly how it works.
We start with a written questionnaire and an immersion call to understand your product, market, and how this case study will be used.
This ensures the story supports real sales conversations — not just content goals.
I conduct a 45-minute recorded interview with your customer, using custom questions shared in advance.
The focus is on the challenge, decision process, implementation, and results.
I write a long-form, technically accurate case study designed to be read, skimmed, and reused.
All facts are reviewed for accuracy, including confirmation with the interviewee.
…so the case study reflects how your product actually works and is sold
…so proof comes from the customer, not marketing claims
Includes:
…so the story works for both deep reads and quick scans
…so you can promote the case study without rewriting anything
…so technical details are correct and credible
A concise, skimmable summary that sales teams can send before or after demos.
…so the case study is easy to share internally and externally.
Here’s what one client says about working with me:
“We hired Nicole because of her deep experience in our industry and her ability to translate complex, technical information into clear, engaging stories.”
Nicole’s long-form case studies and supporting LinkedIn content helped elevate awareness for multiple complex technologies, including our Fulfill Engine. The case studies were used across sales, marketing, and trade publications and directly led to increased requests for product demos and inbound inquiries.
“She understands our industry inside and out and makes the entire process easy and hands-off. From the customer interviews to the final case study, everything was accurate, well-structured, and immediately usable by our team.”
We’ve seen over 50% growth in LinkedIn followers for one of our core product lines as a result of the content, and the case studies continue to be reused across channels.
“Nicole isn’t just a writer — she’s a true partner. She gets it.”
Josh EllsworthStahls’
I’m Nicole Rollender — a journalist-turned-copywriter and content lead with 20 years of experience across content marketing, editorial leadership, and done-for-you copywriting.
My work has been recognized by Folio, ASBPE, and the Jesse H. Neal Awards, and I hold an MFA in Creative Writing. I’ve partnered with companies, agencies, and business owners who need copy that’s clear, professional, and actually usable.
Clients regularly tell me:
“Once I hand you the project, I never worry it’ll be late, off-brand, or meh.”
If you want reliable website copy that sounds like you and shows up on time, you’re in the right place.
Nicole RollenderI lead STRAND Writing Services
Expert copywriting for emails, websites, and long-form content that delivers results.
Book the Case Study Questions? Email meThe goal of this high-touch package is to provide you with everything you need to book demos faster, demonstrate how your product works in the real world, and give your sales team a high-impact asset to sell your service more effectively.
You’ll receive:
You’re an early-stage company without real customers yet. This works best when there’s a real customer story with measurable results to tell.
If the final case study doesn’t accurately reflect your product or the customer story, I’ll continue refining it until it does.
This is a fixed-scope, fixed-timeline engagement.
If you want a case study that clearly explains your product, builds trust with prospects, and gives sales proof they can actually use — this is designed to do exactly that.
Schedule a 15-minute copy call to get started:
Schedule a Copy CallHave questions? If you need clarification before booking, feel free to reach out via LinkedIn or email nicolerollender@strandwritingservices.com.
I look forward to helping you turn a real customer story into a sales-ready asset your team can actually use.
Cheers, Nicole