The Conversion Core Build

GET CONVERSION-READY SALES COPY FOR YOUR COURSE OR COACHING PROGRAM — DONE FOR YOU

If you’re sending traffic to a sales page you don’t fully trust — or your emails don’t convert — this build is for you.

Your done-for-you assets:

A Long-Form Sales Page, a 6-Email Sales Sequence, and a Post-Purchase Onboarding Email — written in your voice, grounded in real customer language, and delivered inside a clear 45–60 day container.
The build at a glance 3 done-for-you sales assets · Delivered in 45 to 60 days · Written in your voice, grounded in real customer language · Limited to 1 client per month
The Approach

WELCOME TO THE CONVERSION CORE BUILD.

I write your sales copy so your prospects clearly understand:

What your offer actually is

Who it’s for — and who it’s not

Why it’s worth saying yes to

All while:

Everything comes across in your natural voice
Nothing relies on sleazy or pushy sales tactics
Your copy speaks to the real objections your prospects already have
This isn’t about ‘making sales happen.’ It’s about making sure that when someone is ready, your message does its job.
Is This You?

WHO IS THE CONVERSION CORE BUILD FOR?

This build is for:

  • Course creators getting ready to launch a signature course — or running it evergreen
  • Coaches selling a group program or high-touch 1:1 packages
  • Experts and consultants whose copy doesn’t match the quality of what they teach
  • Anyone sending traffic to a sales page (or email sequence) that isn’t converting

If you’ve ever thought:

“I know my program is good, but my sales page doesn’t show it…”
“I’m sending traffic, but my email sequence just isn’t doing its job…”
“I want to sell without sounding salesy … I just want copy that sounds like me and gets the yes…”

You’re in the right place.

You shouldn’t have to spend weeks or months wrestling with your sales copy — or settle for generic drafts that sound like everyone else. You’ve built something worth buying. Your sales assets should prove it.

Deliverables

WHAT’S INCLUDED?

The Conversion Core Build gives you the three assets that power your launch or evergreen funnel:

Long-Form Sales Page

A complete, long-form sales page for your course or coaching program — built to take readers from problem to promise to yes.

6-Email Sales Sequence

Six emails that carry your launch or evergreen sequence from open to close — written to sound like you, not like a template.

Bonus

Post-Purchase Onboarding Email

The email new students or clients get right after they buy — confirming their decision and setting the tone from day one.

Together, these assets give you a conversion-ready foundation you can use across launches, evergreen funnels, and everything in between.

The Process

HOW DOES IT WORK?

STEP 1

Intake + Context Capture

After you book your discovery call and we confirm we’re a fit, I’ll send you an intake questionnaire to gather key details about your offer, your audience, and where your current copy is falling short.

We’ll also schedule a 30–45 minute call, where I listen for your voice, priorities, and nuance.

STEP 2

Draft + Feedback

I’ll write your sales page and email sequence, and deliver everything in a Google Doc, along with a walkthrough explaining the thinking behind it.

You’ll leave simple, consolidated feedback like:

  • “Yes, this feels right”
  • “Can we adjust this section?”
  • “This needs more emphasis”
STEP 3

Revisions + Final Delivery

I’ll apply your feedback, refine the copy, and deliver your final files in your Google Doc — ready to plug into your course platform, email service provider, or funnel builder.

That’s it! No endless back-and-forth. No drawn-out timelines.

Client Results

IS IT WORTH IT?

Here’s what my past clients have said about working with me. These results reflect clarity, positioning, and execution — not guaranteed revenue.

I ABSOLUTELY LOVE MY NEW SALES LETTERS, WEBSITE COPY AND AD COPIES!

“We needed some new angles on our sales letters, landing page copy and Facebook ads for AdLeaks. I have to say, I absolutely love my new sales letters, website copy and ad copies. We're in the process of integrating all of this into our funnel and I'm extremely confident this will make a HUGE difference. I love that you offered a fast turnaround and did such an excellent job describing the problem and solution for our audience, that I didn't need any revisions, which is rare for me! Thanks.”

Tim BurdCo-founder & CEO, AdLeaks
I HAVE COMPLETE TRUST IN THIS COPY!

“Nicole truly listened to my ideas, and that made all the difference! She respected my unique voice and didn't push any sales spins. Instead, she guided me in refining my Wildly Worthy pages and sales emails to ensure they reflect my true message. Now, everything feels authentic, clear, and perfectly aligned with my mission. I have complete trust in this copy, which is incredibly important to me!”

Cristina E. MazzeoMindset Activation Coach
SHE TOOK MY PROGRAM'S LAUNCH TO A WHOLE NEW LEVEL!

“I just built my first six-month hybrid coaching program and needed a robust email funnel to power my launch so I could remain in my zone of genius. Nicole was fast, responsive and the knowledge she brought to the table was on point, accurate and mind-blowing (lots of lightbulbs went on the whole time). The final product was stellar: Nicole absorbed my voice, my vision and my passion in every word of the content. She took my program's launch to a whole new level. I strongly recommend Nicole: If you're looking at your program launch at a depth of 15, she sees 30.”

Crystal V. PizarroMA, LPC, NCC, CHLC, CCATP · The Life Coach for Moms
THE COPY NICOLE CREATED WAS PERFECTLY SUITED TO MY BUSINESS!

“Within a couple of weeks of signing the contract, I received beautiful copy for my website and associated landing pages, with VERY minimal adjustments or edits required. The copy Nicole created was perfectly suited to my business model and objectives, and it clearly reflected an engaging, slightly irreverent, fresh, and convincing style of writing that I'd never have been able to create myself. Nicole is very methodical and disciplined. Clearly, STRAND has a system and business process for everything in the lifecycle of a client order, and that made it easy and straightforward to work with you. We seemed to always be 'on the same page.' Definitely recommend!”

Alex FernandezPresident, Say It In Stitches
NICOLE'S WRITING STYLE IS MODERN AND CONVERSATIONAL!

“Email marketing is very effective, but you need creative content. As a business owner, I wear many hats and creating my newsletter copy was always getting put on the back burner. Nicole's writing style is modern and conversational, which is the direction I wanted for my newsletter. My industry can be overwhelming and very broad. I was reluctant to outsource my newsletter content because I needed someone who understood the promotional products industry and my audience. Nicole created 24 emails with well-written and interesting copy that my audience will enjoy reading. The process took less than a month. Nicole made the process very easy and truly listened to the feedback I shared to incorporate 'my voice' into her writing. Loved the interactive nature of getting the right subjects and tone for my email copy!”

Linda MilanoOwner, CFB Promotional Products LLC

That’s just a few of my clients. Over the last 8 years of working as a freelance copywriter and content creator - and 15+ years of being a professional writer - I know what works and what doesn’t - and I can get it done faster and better than many of my competitors!

Come ready to collaborate, implement my copy and you’ll have very real results you can actually build on.

About Nicole

SO, WHO AM I?

I’m Nicole Rollender — a copywriter and content lead with 20 years of experience across content marketing, editorial leadership, and done-for-you copywriting.

My work has been recognized by Folio, ASBPE, and the Jesse H. Neal Awards, and I hold an MFA in Creative Writing. I’ve partnered with companies, agencies, and business owners who need copy that’s clear, professional, and actually usable.

Clients regularly tell me:

“Once I hand you the project, I never worry it’ll be late, off-brand, or meh.”

If you want sales copy that sounds like you, converts ready buyers, and shows up on time, you’re in the right place.

Nicole RollenderI lead STRAND Writing Services

Nicole Rollender, copywriter and content lead at STRAND Writing Services

Expert copywriting for emails, websites, and long-form content that delivers results.

Book Your Discovery Call Questions? Email me
The Offer

WHAT ARE THE DETAILS + INVESTMENT FOR THIS BUILD?

Details of the package

The idea of this build is to hand you a conversion-ready foundation for selling your course or coaching program — sales copy written in your voice, grounded in real customer language, and ready to put to work.

In this build, we’ll create your Long-Form Sales Page, your 6-Email Sales Sequence, and your BONUS Post-Purchase Onboarding Email — three assets designed to work together across launches and evergreen promotion.

You also get:

  • Two structured revision rounds
  • Everything delivered inside a clear 45–60 day container
  • Final copy in Google Docs, ready to copy/paste into your course platform, email service provider, or funnel builder
Revisions + Delivery Guarantee

If you don’t feel the copy reflects your voice and your offer after the two included revision rounds, I’ll keep refining it until it does. (No revenue guarantees. No traffic assumptions.)

Investment
$3,500 — $2,500 — limited time, 2 clients

For context, my custom sales and funnel copy projects typically run higher. This build is intentionally priced lower to offer a focused, done-for-you way to upgrade the sales assets for your course or coaching program.

Availability: This offer is limited to 1 client per month. Once spots are filled, booking closes until the next opening.
Set Up a 15-Minute Discovery Call

ARE YOU IN?

If yes, 👉 set up a 15-minute discovery call:

Set Up a 15-Minute Discovery Call

I look forward to helping you build sales assets you can finally trust.
Cheers, Nicole

(Only one client is accepted per month.)

Have questions? DM me on LinkedIn or email me at nicolerollender@strandwritingservices.com