STRAND Writing ServicesCopywriting & Content
STRAND Writing ServicesCopywriting & Content
Done-for-you web copy, blogs, case studies, emails, and more for suppliers, distributors, and decorators who don’t have time to chase down another deadline.
You don’t have to explain your business twice or rewrite copy internally. The writing arrives ready to use and already sounds right.
“Writing that makes me smile and requires little to no changes.”Joellen Reichenbach, Select Sales
Direction is clear from the start, so projects don’t get stuck in feedback loops or endless edits.
“I rarely have feedback because she usually nails exactly what I’m looking for the first time around.”Summer Barry, BELLA+CANVAS
When copy is the hold-up, everything slows down. My role is to remove that friction so projects can move forward.
“The website copy was critical in getting our website launched in time.”Scott Schrader, Trace Body Rejuvenation
You run the business. I write the words. Start with one project, or keep a steady cadence with a retainer, and your content is handled and on brand.
Already have SEO keywords? I’ll weave them naturally into the copy.
My process is systemized so every project is on time and on brand. Here’s what working together looks like.
We talk through your goals, audience, and what “good” looks like for your business.
I learn your brand voice, audience, and values — so the copy sounds like you wrote it yourself.
You get polished, on-brand copy delivered on deadline, ready for your review.
Revisions? Of course. Your feedback gets applied until the copy is exactly right — usually with very few edits needed.
I’m Nicole Rollender. I’ve spent close to two decades in the promotional products industry, including 10 years as editor-in-chief of ASI’s award-winning Wearables and Stitches magazines and the past 10 running STRAND Writing Services. I also cover the industry today for PPAI Media, Apparelist, and Impressions. That time taught me something: suppliers, distributors, and decorators don’t just want content — they want content that reflects a partner who gets the industry.
STRAND delivers done-for-you copy and content for businesses, agencies, and founders — no hype, no fluff, no edits that take three rounds to get right. Just clear, conversion-focused writing that sounds like you at your best.
Nicole RollenderI lead STRAND Writing Services
Expert copywriting for emails, websites, and long-form content that delivers results.
Book Your Free Copy Consulting CallWhether you decorate, distribute, or manufacture, the work speaks for itself. Here’s what clients from every corner of the promotional products world have to say.
“She’s not only made my job easier, but has helped me elevate the quality of everything she touches.”
Summer BarryVP of Marketing, BELLA+CANVAS
“Nicole gave us high-quality blog content for our brand, backed by years of industry expertise, to build our brand’s reputation as a go-to source.”
Molly LeftwichThreadsy/Broder Bros.
“Nicole’s skills as an interviewer have helped us do just that, by getting priceless tips from industry experts out to our customer base, through extremely engaging copy and articles.”
James AndresContent Director, S&S Activewear
“Nicole created 24 emails with well-written and interesting copy that my audience will enjoy reading. The process took less than a month.”
Linda MilanoOwner, CFB Promotional Products LLC
“If you’re looking for an expert-level marketing writer who’s there when you need her, I highly recommend Nicole!”
Joellen ReichenbachOwner, Select Sales
“Her copy has helped increase time spent on our website and organic traffic.”
Chris HaynesTechnology Director, Corporate Casuals
“Within a couple of weeks of signing the contract, I received beautiful copy for my website and associated landing pages, with VERY minimal adjustments or edits required.”
Alex FernandezPresident, Say It In Stitches
“Nicole quickly proved she didn’t just understand our industry — she was fluent in it. Her writing doesn’t just engage readers—it drives measurable growth in visibility and leads.”
Josh EllsworthStahls’ and Fulfill Engine
“Smart, thoughtful and engaging content marketing is a powerful brand and business growth lever... If you’re seeking the best—look no further than Nicole.”
JP HuntCo-Founder, Printavo
“Nicole produces fantastic content within the deadline and her value to our team is huge.”
Megan BeisserVP of Marketing, AIM Smarter
Book a free 15-minute copy consulting call. Tell me about your business. I’ll tell you exactly how I’d help you sell more with words.
Book Your Free 15-Minute CallNo pressure. No obligation. Just a conversation about your content.